INTRODUCTION
Lamton is the leading laminate flooring brand in the mid-range segment in Vietnam. The first American standard floor to use true EIR surface technology. The first American standard floor to use true EIR surface technology. Not only known for its predecessor and production process according to European quality standards, Lamton waterproof flooring also makes many people easily associate with American industrial flooring thanks to the new surface design style. strange and unique, multi-color suitable for interior trends of Vietnamese people.
Lamton – The leading laminate flooring brand in the mid-range segment in Vietnam
Lamton is a brand with many beautiful designs with collections of more than 50 color codes, the best-selling brand at Floordi. This is the first flooring line to apply EIR and Pearl Surface technology to Vietnam. EIR (Embossed-in-register & Pearl Surface) is the latest in surface technology when it comes to industrial flooring. Embossing technology with enhanced ridge depth creates an extremely realistic surface in 3D effect. The embossed surface perfectly matches the wood grain of the decorative paper layer, helping to bring a realism very similar to natural wood. EIR & Pearl Surface provides a great customer experience with vivid and delicate deep embossing layers.
BRAND VISION
Lamton’s mission is to provide the market with products with unique, authentic designs at a competitive price in all provinces in the country. Ensure consistency and exclusivity on each item code.
Lamton’s mission is to provide the market with products with unique, authentic designs and reasonable prices
DEVELOPMENTAL MILESTONE
- In 2018: Launched in Vietnam market with 2 collections Rustic and Havana – Marking the birth of the first EIR surface flooring line in Vietnam in the mid-range segment.
- In 2019: Launch of the Chevron collection – Marking the birth of the first brand with a herringbone paper design in Vietnam.
- In 2020: Launching the Herringbone collection with the first EIR surface in Vietnam. The collection is designed from Spain (Spain) specifically for herringbone floors.
- In 2021: Cooperating with Hansol Corporation Korea to launch AquaGuard collection with outstanding waterproof and anti-termite features.
The continuous development of Lamton brand on every stage
ACHIEVEMENTS
- Output: Being the best-selling brand for 3 consecutive years in the FLOORDI wood flooring distribution chain with more than 300,000m2 in 2020.
- Output: Being the best-selling brand for 3 consecutive years in the FLOORDI wood flooring distribution chain with more than 300,000m2 in 2020.
- Design: As a brand with many color codes, leading wood grain styles, the most diverse sizes and styles in Vietnam.
Lamton leads on all criteria from sales volume to design trends
EXCEPTIONAL FEATURES
| Basic features | Advanced features | Expected features |
| High scratch resistance AC3 – AC4. | Outstanding water resistance reaching AQ4 level. | Unique, different wood grain design. |
| Stable durability for 15 years. | Effective anti-termite, termite warranty. | EIR surface is as realistic as natural wood. |
| Easy to install and clean | The surface is hard to stain, easy to clean. | Super-premium surface technology is completely stain-free. |
| Rich colors, leading the trend for multiple choices. | Pioneering the wood grain color trend in Vietnam market. | Exclusive design, color, wood grain design in Vietnam market. |
| Meet the standard of formaldehyde emission concentration E1, environmentally friendly. | Emission emission standard is 15mg/100g (+/-5). | Meet the standard of formaldehyde emission concentration E0. |
| Waterproof index from AQ3 – AQ4. | Waterproof index meets AQ4. | All collections are guaranteed to have a water resistance rating of AQ4 or higher. |
| Use a variety of impressive and exclusive herringbone designs. | Pioneering the trend of herringbone design. | Exclusive in design trends, herringbone wood grain color. |
| The density of wood core is 850 ± 10 kg/m3 to ensure the standard density (Density). | The density of HDF wood core ensures 880 – 910kg/m131. | The density of super dense HDF wood core from 910kg/m131 Guaranteed super high quality standards. |
| The price is suitable for the mid-range customer segment | Optimizing prices suitable for all customer segments. | Becoming a popular material for every Vietnamese house. |
SPECIAL COMBINATION COMPONENTS
- Pearl Surface is highly scratch resistant up to AC4, ensuring comfortable use for both commercial buildings, hotels, restaurants, … with high travel intensity. The wood grain paper is specially designed, provided by Schattdecor Group – Made in Germany.
- HDF wood core has the compressive force and density in the Top 1 of the HDF standard 900kg/m3 for superior water resistance, termite resistance.
- Lớp đáy cân bằng cao cấp giúp sàn gỗ luôn ổn định và tăng cường khả năng chống thấm ngược từ phía dưới mặt sàn thấm lên.
- The high-grade balanced bottom layer keeps the wooden floor stable and enhances the ability to prevent back-water from below the floor. Floordi pays royalties from Unillin, so Lamton’s locking system is the most exclusive and advanced.
Lamton owns special construction for stable quality
PRICE SEGMENT IN VIETNAM MARKET
| NO. | Segmentation | Brand Name | Market size |
| 1 | High-end Segment | Quickstep of Belgium, Parador of Germany, … | 5% |
| 2 | Mid-range Segment | Floorpan, Egger, Artfloor, Camsan, Dongwha, Lamton Chervon, Lamton Herringbone, … | 15% |
| 3 | Popular segment | Lamton AquaGuard, herringbone Morser, … | 45% |
| 4 | Low-end Segment | Lamton Havana, Kosmos, Wilson, … | 35% |
COMMITMENT TO AGENT PARTNER IN MARKETING STRATEGY
- Invest in product samples and high-end sales tools
- Build a specific display model for each parquet store
- Building advertising campaigns and events in each province and city nationwide
- Build a powerful digital marketing campaign with the largest committed budget compared to other distribution companies.
- Advertise the brand, Floordi agent system on major newspapers such as Vnexpress, Dan Tri, CafeBiz, CafeF, …
- Support specific tools and ways for agents to easily market products to each consumer.
There are special promotions and discounts for each agent.
Floordi is committed to investing and providing full POSM for dealers
LAMTON STRATEGIC OBJECTIVES & LAMTON AQUAGUARD COLLECTION
- Lamton AquaGuard will be the 3rd best selling brand in 2022.
- Lamton AquaGuard rises to number one in the mid-range segment in 2023.
- Lamton is in the Top 3 best-selling wooden flooring brands in Vietnam in 2024.
- Lamton is in the Top 2 best-selling brands in Vietnam in 2025.
- Lamton is in the Top 2 best-selling brands in Vietnam in 2026.
Is Lamton laminate flooring good? That would be a yes! Lamton is well-reviewed by dealers. Products in the mid-range segment, easily accessible to users. Reasonable prices suitable for all customer segments. Therefore, if customers are looking for or expanding more products in the building materials industry, they can refer to Lamton brand, Floordi will provide all information and a clear and discounted agent policy. High discount makes it easier for you to run your business.
Floordi is committed to achieving the strategic goals Lamton has set out
Above is the information about Lamton brand – American standard waterproof wooden floor. Hopefully, it will make it easier for users to choose flooring for their projects as well as dealers who want to find a reliable flooring brand for business. If customers are in need of finding out about the line of flooring materials that can meet all styles of houses and interiors, please contact the hotline number +84 931 833 833 for advice on appropriate color codes and styles.